ASA instructors pose with participants

Our Team

ASA Director John Backe poses with Van Curaza

John Backe


John’s connection to the water, surfing and his passion for our military goes back many years. He started paddling out on a water-logged longboard in high school, while working summers in California and the stoke has never left. As the President and CEO of Backe Marketing and The Backe Foundation, he is constantly looking for ways to help organizations and brands tell a more powerful story, while finding ways to make a positive impact on the natural world and society. John is also a proven entrepreneur with nearly 40 years of managerial-operating experience in advertising, publishing and television.

He currently sits on the board of The Gesu School, who awarded him their Maxis Award for loyalty and generosity and he is actively engaged with causes focused on early childhood literacy, clean water, human rights and assisting veterans. He lives in Strafford, Pennsylvania with his wife, Laura and is the proud father of Jeb, Lena and Emma and their dogs, Scout and Auggie.